You’re Not the Only One – Campaign development and execution

The Brief

Percona was looking for a digital marketing campaign to increase awareness of its unique product offerings to potential customers and to generate new, high quality leads.

The Process

Titled “You’re Not the Only One!”, the campaign was split into three overarching narratives that focussed on database-driven issues such as costs, security and performance, using valuable insights from Percona’s annual Open Source Data Management Software Survey. The campaign targeted key decision makers for database support including C-suite Executives, Directors, and Architects, each spike in the campaign drove customers to thought leadership assets across a number of mediums that demonstrated Percona’s product offering as a solution to customers experiencing problems with their current services.

The Execution

The brand awareness and lead generation campaign was launched across a suite of campaign assets, including organic social media, blogs, white papers and emails, all driving towards a dedicated campaign landing page, with PPC and paid LinkedIn social content acting as the key campaign drivers.