The thinking
Consistency is key when building brand awareness. To immerse ourselves in the brand, we carried out extensive desk research and several positioning workshops.
From this research phase, we were able to structure a messaging hierarchy that covered everything from overall brand messaging to more tailored product messaging. We refreshed their visual identity to bring it inline with their new positioning, including updating their logo and evolving illustrations. We also reviewed their marketing assets and set-up brand and product ads to ensure consistency.
Using this as a foundation, the OMPS team could ensure they were always communicating the brand consistency from both a visual and messaging perspective.
One of their ‘off-the-shelf’ products had recently become commercially available, and so alongside this new messaging, we also needed to bring this product to life. Previously, illustrations had been used to showcase products in development, so it was important that the commercially available product was not only shown in the real-world, but that it also worked cohesively alongside the existing illustrations of other products, currently in development.
