Establishing Percona as the independent voice of open-source.

Making Percona the go-to expert on providing independent, expert commentary and real-world insight on open-source.

Results.

Total potential readership:

5,947,013

Total features:

2

Sector

Cloud and data

Services

PR

The challenge.

Percona, a managed services and consultancy company for open-source databases, works both with and against MongoDB. Instead of maintaining its humble roots within open source, MongoDB now actively pursues a closed, commercially-led business operating model. As an outspoken and unwavering supporter of open source, Percona provide managed services and consultancy to enterprise clients utilising the MongoDB database.

Ahead of MongoDB’s 5.0 product release during its annual industry conference, Percona were eager to provide the open-source community with a more balanced view of the company’s latest developments.

How we solved it.

Due to MongoDB’s popularity and sphere of influence, we knew we would face a highly saturated news market with coverage of the anticipated 5.0 announcement. We wanted to insert Percona into the conversation, and position them as a leader in independent advice on open-source databases. In order to do so, we worked closely with the Percona PR and their technical product teams ahead of time to analyse and de-code the new features and extract the key points of interest for the end-user.

As a result, we became the independent voice on the day, providing much-needed insight and context into what the new release meant for the end-user; encompassing the good, the bad and the ugly.

We’ve solved it for Percona, contact us to see how we can solve this for you.

“They are a pleasure to work with and extremely professional; not to mention patient. They really understand the space we are in. Down to each technology and the capabilities – it’s really impressive.”

See more of our work

A global cybersecurity and risk management company

Results.

40+ media briefings delivered across a high-intensity, multi-day US conference

We coordinated international logistics for UK and European journalists, managed on-site media activity alongside US teams, and supported live video interviews. The result was strong global coverage across security publications, with additional follow-on articles driven by established journalist relationships and sustained engagement.

Sector

Cyber security

Services

PR

From EMEA success to US scale: Delivering executive media impact on-site

Working alongside the client’s US PR team, we coordinated media activity across formal briefings, executive sessions, dinners and live video interviews, ensuring smooth execution across multiple days and locations.

A global cybersecurity and risk management company

Results.

In our 3rd year of supporting the EMEA event, we delivered 9 executive and partner media briefings in a single day, securing attendance from senior UK cybersecurity, technology and channel journalists. The programme generated consistent coverage across leading security, channel and leadership publications, alongside podcast, video and long-form editorial content from a single event.

Sector

Cyber security

Services

PR

Turning a flagship EMEA event into high-impact Tier-1 media coverage

We secured targeted media attendance and managed nine executive and partner briefings on site; overseeing scheduling, preparation, room logistics and live coordination throughout the day.

Sysdig

Results.

Our React2Shell coverage landed within hours across leading cybersecurity and technology titles, generating 7 pieces of high-authority coverage with an estimated readership of 16,288,080, including:

  • The Stack
  • Infosecurity Magazine
  • Security Week
  • The Hacker News
  • Expert Insights
  • TechRadar Pro
  • Cyber Security Intelligence

Sector

Cloud and data, Cyber security

Services

PR

Helping the security industry make sense of React2Shell

Our React2Shell coverage helped the cybersecurity industry understand what was actually happening. It cut through speculation and positioned Sysdig as a primary source of truth on real-world exploitation.

Qualys

Results.

Three pieces of thought leadership content was created and placed, with a total readership of:

42,310,867

Sector

Cyber security

Services

Content, PR

Playing a key role in educating users on regulatory changes.

We secured three bylines for Qualys, helping to educate readers about major regulatory changes to cybersecurity certification to ensure they understood what was now required for them to comply.

OpenUK

Results.

With 48 pieces of media coverage, onebite was able to grow awareness of the event in the build-up and during the conference itself. Many of these articles were in-depth features about the future for open source, including the UK Government’s role in open source and OpenUK’s work on supporting government, business, and education in adopting open principles and open technology. Other highlights included a podcast with BBC Digital Planet and a podcast series on company founders recorded at the event.

Sector

Cloud and data

Services

Content, PR

High-profile media attendance and coverage for State of Open Con.

onebite was able to secure high-profile attendees at the event, including a number of prestigious national outlets such as The Telegraph, The Evening Standard and the BBC, alongside a range of technology publications and journalists, and several dedicated podcasters and content creators.

Sumo Logic

Results.

For the largest campaign targeting Financial Services, we secured over five pieces of contributed content, including an ongoing column with Finextra enabling us to continue to build brand presence over time.

This objective to drive more business within specific market verticals was a priority for the Sumo Logic executive team, so not only did this activity support the organisation’s wider strategic priorities, it also resulted in a renewed focus by the sales and marketing teams.

Sector

Cloud and data

Services

PR

Raise brand awareness within target market verticals

Worked in collaboration with the Sumo Logic team to raise brand awareness within specific target verticals to create cohesive, targeted vertical campaigns.

Linode

Results.

Since launching the UK press office for Linode, onebite has secured comment and thought leadership placements with top tech publications, including Computer Weekly, Computing, and TechRadar Pro.

Combined readership to-date:

257,974,804

Sector

Cloud and data

Services

Content, PR

Establishing a voice in a new region and growing international presence

We secured comment and thought leadership placements with top tech publications, including Computer Weekly, Computing, and TechRadar Pro.

Sysdig

Results.

The research reports combined with a robust media campaign have proven popular and newsworthy – with an abundance of media coverage and impressive numbers of unique visitors, we’ve fortified our client’s position as market leaders in cybersecurity.

Sysdig’s threat research report on the true cost of cryptojacking for victims attracted a considerable combined MUV of:

643,577

Sector

Cyber security

Services

PR

Media campaign raising awareness of cybersecurity threat intelligence

How we create compelling media campaigns to secure media coverage, raise our client's profile and fortify their position as market leaders in cybersecurity.