Immersive Christmas experience for partners

Amplify.

Client
Vodafone

The challenge

Already having a close partnership with the Vodafone indirect team, we were able to proactively recommend that we create a campaign that enabled them to show their appreciation for the amazing work their channel partners do and remind them just how important they are.

The thinking

To bring them together in the season of joy, we proposed an immersive campaign where they could all get into the Christmas spirit and win a well-earned night out for their team.

The execution

Tying it in with an existing consumer Christmas campaign, we posted a festive direct mail pack to Vodafone’s partners. The pack included branded VR goggles, and a game of charades – the perfect accessory to bring people together at Christmas time!

We built a linear pathway through a series of interactive locations in which we integrated video assets and animated hotspots to guide the users through their journey and bring the immersive experience to life.