Services Creative and digital
The campaign aim was to thank Vodafone Partners for their continued loyalty and give something back.
An interactive online game was proposed to create a fun, highly visual and engaging experience, with the chance to win a daily Christmas ‘gift’ to boost repeat visits.
We developed the game in a way that encouraged Partners to use Vodafone’s Partner Hub by hiding virtual presents across popular pages. Partners were invited to find as many presents as they could over a 9 day period leading up to Christmas, to be in with a chance of winning one of the daily prizes.
An email communications strategy was also implemented to drive Partners to take part in the online game.
Over the 9 day campaign:
new user accounts created
game entries recorded
increase in new users visiting Partner Hub
Following this success, we went on to create an Easter-themed online engagement campaign by re-skinning what we’d already developed.
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