How we create compelling media campaigns to secure media coverage, raise our client's profile and fortify their position as market leaders in cybersecurity.
The research reports combined with a robust media campaign have proven popular and newsworthy – with an abundance of media coverage and impressive numbers of unique visitors, we’ve fortified our client’s position as market leaders in cybersecurity.
Sysdig’s threat research report on the true cost of cryptojacking for victims attracted a considerable combined MUV of:
643,577
Sector
Cyber security
Services
PR
“The onebite team is extremely responsive. We work with them via Slack, and it feels like they are just an extension of our internal team. They have great judgment and I trust them explicitly. Due to the time difference, they know when to wait for the internal comms leader and when to go directly to spokespeople due to the deadline.”
Registered Office: 167-169 Great Portland Street, 5th Floor, London, W1W 5PF.
40+ media briefings delivered across a high-intensity, multi-day US conference
We coordinated international logistics for UK and European journalists, managed on-site media activity alongside US teams, and supported live video interviews. The result was strong global coverage across security publications, with additional follow-on articles driven by established journalist relationships and sustained engagement.
Sector
Cyber security
Services
PR
Working alongside the client’s US PR team, we coordinated media activity across formal briefings, executive sessions, dinners and live video interviews, ensuring smooth execution across multiple days and locations.
In our 3rd year of supporting the EMEA event, we delivered 9 executive and partner media briefings in a single day, securing attendance from senior UK cybersecurity, technology and channel journalists. The programme generated consistent coverage across leading security, channel and leadership publications, alongside podcast, video and long-form editorial content from a single event.
Sector
Cyber security
Services
PR
We secured targeted media attendance and managed nine executive and partner briefings on site; overseeing scheduling, preparation, room logistics and live coordination throughout the day.
Our React2Shell coverage landed within hours across leading cybersecurity and technology titles, generating 7 pieces of high-authority coverage with an estimated readership of 16,288,080, including:
Sector
Cloud and data, Cyber security
Services
PR
Our React2Shell coverage helped the cybersecurity industry understand what was actually happening. It cut through speculation and positioned Sysdig as a primary source of truth on real-world exploitation.
Total potential readership:
5,947,013
Total features:
2
Sector
Cloud and data
Services
PR
Making Percona the go-to expert on providing independent, expert commentary and real-world insight on open-source.
Three pieces of thought leadership content was created and placed, with a total readership of:
42,310,867
Sector
Cyber security
Services
Content, PR
We secured three bylines for Qualys, helping to educate readers about major regulatory changes to cybersecurity certification to ensure they understood what was now required for them to comply.
With 48 pieces of media coverage, onebite was able to grow awareness of the event in the build-up and during the conference itself. Many of these articles were in-depth features about the future for open source, including the UK Government’s role in open source and OpenUK’s work on supporting government, business, and education in adopting open principles and open technology. Other highlights included a podcast with BBC Digital Planet and a podcast series on company founders recorded at the event.
Sector
Cloud and data
Services
Content, PR
onebite was able to secure high-profile attendees at the event, including a number of prestigious national outlets such as The Telegraph, The Evening Standard and the BBC, alongside a range of technology publications and journalists, and several dedicated podcasters and content creators.
For the largest campaign targeting Financial Services, we secured over five pieces of contributed content, including an ongoing column with Finextra enabling us to continue to build brand presence over time.
This objective to drive more business within specific market verticals was a priority for the Sumo Logic executive team, so not only did this activity support the organisation’s wider strategic priorities, it also resulted in a renewed focus by the sales and marketing teams.
Sector
Cloud and data
Services
PR
Worked in collaboration with the Sumo Logic team to raise brand awareness within specific target verticals to create cohesive, targeted vertical campaigns.
Since launching the UK press office for Linode, onebite has secured comment and thought leadership placements with top tech publications, including Computer Weekly, Computing, and TechRadar Pro.
Combined readership to-date:
257,974,804
Sector
Cloud and data
Services
Content, PR
We secured comment and thought leadership placements with top tech publications, including Computer Weekly, Computing, and TechRadar Pro.
