Overhaul of Vodafone’s portal to empower and better serve partners





The challenge

Vodafone approached us asking for help in overhauling its online partner experience; to create a centralised place for partners to access information and support.

Over the years, information had been spread across a number of share points and microsites and Vodafone wanted to bring this all together into a single place with a simple user experience.

The thinking

We kicked the project off by carrying out research with Vodafone’s partners. The aim of the partner portal was to empower and better serve Vodafone’s partners by giving them easy access to the information and tools they need, so it was important we enabled them to voice their wants and requirements.

The execution

We developed the Partner Hub to enable Vodafone Partners to access and co-brand sales and marketing material, submit mobile support queries, access incident alert functionality, and more. All of this was tailored to the specific partner types – VPS, ISP or Distribution – and has become an integral platform in the partners’ day-to-day activity.

For the next part of the project we developed the Digital Product Catalogue. This was developed as a separate website but accessed through a single sign-on for partner ease. The Product Catalogue includes product information and real-time price plans, with version control so partners can self-serve pricing information and can easily see what has changed. Partners also have the ability to download their own personalised catalogue as a PDF.

The results

Within a matter of weeks of launching the Partner Hub:


of Partners registered for the Hub


of Partners utilised the Hub co-branding tool


Partner ‘Master Users’ requested access for more members of their team

Within the first 6 weeks of launching the Digital Product Catalogue we achieved:


average number of sessions per user


individual users


page views


average session duration

Vodafone Partner Hub
Vodafone Digital Product Catalogue

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