UK launch
How Freshworks established a brand presence in the UK using trend-jacking and timely communications.
The Brief
Freshworks challenged onebite to create a PR and communications strategy that would raise awareness and advocacy of the brand in the UK market.
The Process
We spent time with Freshworks to understand its unique capabilities and proof points, mapping these against emerging trends in the IT space and identifying opportunities to position Freshworks at the front of this as an innovative brand with a product suite that served the need of today’s customers.
The Execution
We created awareness and advocacy for Freshworks by positioning the brand in a distinctive way, speaking with authority and providing key thought leadership amongst key UK media and influencers.
The Results
81
pieces of coverage, achieved, gaining presence in 34 leading industry publications in the IT sector.
New coverage
In addition, coverage amongst new and exciting verticals for the brand, including retail, public sector and travel.
A very happy client
The team at onebite quickly built a solid understanding of our products and target audience,
and are now leveraging their extensive relationships and expertise to help us meet our objectives
Shaun Earey, Marketing Lead, Freshworks
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