
UK launch
How Freshworks established a brand presence in the UK using trend-jacking and timely communications.

How Freshworks established a brand presence in the UK using trend-jacking and timely communications.
Freshworks challenged onebite to create a PR and communications strategy that would raise awareness and advocacy of the brand in the UK market.
We spent time with Freshworks to understand its unique capabilities and proof points, mapping these against emerging trends in the IT space and identifying opportunities to position Freshworks at the front of this as an innovative brand with a product suite that served the need of today’s customers.
We created awareness and advocacy for Freshworks by positioning the brand in a distinctive way, speaking with authority and providing key thought leadership amongst key UK media and influencers.