Social lead generation campaign
How a multi-platform lead generation campaign increased the number of course submissions over a 4-week period.
The Brief
University College of Estate Management were looking at how to raise awareness of their course offering and generate leads in the run up to their course submission deadline.
The Process
Based on the audience UCEM were looking to target, we undertook a review of relevant platforms and services to determine how best to reach our prospective students. We recommended paid social advertising across LinkedIn and Twitter as well as PPC activity and re-marketing through Google Ads.
The Execution
We launched the campaign with tailored creative and copy for each platform. This was supported with A/B tested variations of both the visuals and supporting copy. Throughout the 4-week campaign we continually optimised the ads to ensure the results we generated led to strong quality leads.
The Results
Social:
16
leads generated
PPC:
245
leads generated
Re-marketing:
5
leads generated
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