Social lead generation campaign

How a multi-platform lead generation campaign increased the number of course submissions over a 4-week period.

Social Lead Generation Campaign screnshot

The Brief

University College of Estate Management were looking at how to raise awareness of their course offering and generate leads in the run up to their course submission deadline.

Social Lead Generation Campaign Phone screenshot

The Process

Based on the audience UCEM were looking to target, we undertook a review of relevant platforms and services to determine how best to reach our prospective students. We recommended paid social advertising across LinkedIn and Twitter as well as PPC activity and re-marketing through Google Ads.

The Execution

We launched the campaign with tailored creative and copy for each platform. This was supported with A/B tested variations of both the visuals and supporting copy. Throughout the 4-week campaign we continually optimised the ads to ensure the results we generated led to strong quality leads.

Social Lead Generation Campaign mockup

The Results

Social:

social icon
16
leads generated

PPC:

PPC icon
245
leads generated

Re-marketing:

Remarketing icon
5
leads generated

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