Messaging & branding

How evolving a brand’s messaging and creative can support new business objectives.

The Brief

Owen Mumford Pharmaceutical Services (OMPS) came to us with a challenge they were facing; potential customers were not aware of OMPS’ products and capabilities. They had also recently taken the name ‘Pharmaceutical Services’ to differentiate themselves from their parent company, Owen Mumford, but needed to build their own brand profile and awareness.

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The Process

Through extensive research and brand workshops we created a structured messaging hierarchy, from overall brand messaging to tailored product messaging so the team could ensure they were always communicating the brand in a consistent manner.

The Execution

We established clearly defined messaging and evolved the brand creative and guidelines to support this so OMPS could use real product imagery alongside their usual illustration style. This messaging and new branding was rolled out across all of their marketing collateral from adverts to videos and exhibition stands. We also launched and managed a LinkedIn company page for OMPS to ensure they were communicating their own messaging to prospects whilst maintaining conversation with existing customers.

Messaging & Branding

The Results

 

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LinkedIn Leads
Within the first month, OMPS had already achieved leads from organic posts on LinkedIn.
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Positive feedback
Positive feedback internally and externally regarding the new look and feel and change in focus for the business.

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