Messaging & branding

The Brief

Owen Mumford Pharmaceutical Services (OMPS) came to us with a challenge they were facing; potential customers were not aware of OMPS’ products and capabilities. They had also recently taken the name ‘Pharmaceutical Services’ to differentiate themselves from their parent company, Owen Mumford, but needed to build their own brand profile and awareness.

The Process

Through extensive research and brand workshops we created a structured messaging hierarchy, from overall brand messaging to tailored product messaging so the team could ensure they were always communicating the brand in a consistent manner.

The Execution

We established clearly defined messaging and evolved the brand creative and guidelines to support this so OMPS could use real product imagery alongside their usual illustration style. This messaging and new branding was rolled out across all of their marketing collateral from adverts to videos and exhibition stands. We also launched and managed a LinkedIn company page for OMPS to ensure they were communicating their own messaging to prospects whilst maintaining conversation with existing customers.