Barricor launch
How turning something practical into a piece of art turned heads with all the right people.
The Brief
BD Barricor wanted to guarantee its new plasma tube made a mark in the industry.
The Process
Evaluating BD Barricor’s clinical data was a crucial starting point to generate a clear picture of the buying cycle and understand what messages would cut-through other product noise. As BD Barricor promised to be ‘the art of blood sampling’, the team considered blood sampling as an art form and used this creative imagery to engage and excite.
The Execution
The product awareness campaign was launched in four languages across video, PR and marketing. We developed a supporting e-detailer programme for tablets, which allowed the sales team to educate prospects and tailor their experience.
The Results
This quote from BD said it all:
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