Apache Cassandra 10 years

How a tasty timeless idea encouraged influential media to write about Apache Cassandra.

The Brief

DataStax wanted to celebrate the 10th anniversary of open source database, Apache Cassandra. Alongside a showcase to the community and a marketing campaign, the company wanted to achieve coverage with key industry titles.

The Process

Securing high-profile media interviews and coverage for anniversaries is no mean feat. No-one can say no to an appetising delivery, so decorated cupcakes, inspired by Apache Cassandra, were sent to 10 of the industry’s leading editors and reporters to act as a conversation starter while getting them into the celebratory spirit.

The Execution

We secured interviews with the team at Datastax to appear in Computer Business Review, JaXenter, The Register and IDG Connect. Influential journalists also tweeted pictures of their cupcake delivery. In addition, an innovative and supporting feature idea led to a dedicated quiz in JaXenter magazine which proved a very successful marketing asset driving a record number of leads to Datastax!

The Results

The client quote says it all:

I want to say a HUGE thanks for being our model agency partner – and one of the best agencies with whom I have worked in 25 years of this business. You have set the bar high for every other agency with your proactive approach to industry news, excellent delivery against our own news, and counsel every step of the way

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