Social Media & PPC Social Media & PPC

You want to up your social media game and get cracking on the action. But, it’s important to go right back to the beginning to find out why you’re on social media or why you are considering PPC?. What is your business trying to achieve? What’s the science behind doing X to get to Y?

Once we know this and the goal-posts have been set, we can then power onto the next stage: ideation.

Our social media experts alongside our brand-storytelling PR professionals, take your why and your goals to develop your business’ social media strategy. That might include:

• Creating new social media accounts
• Re-inventing existing social media accounts
• Developing a content strategy
• Social schedule development and management
• Social asset creation
• Social media advertising
• PPC engagement and lead generation

Whatever we present to you, you can be confident it will always align with your bigger-picture business objectives.

We always give our partners options when it comes to delivering a strategy. There’s no one-size-fits-all. You can either:

• implement your new strategy with your own in-house team
• appoint our social media experts to manage your channels for you

or, somewhere in between…

There’s a reason why we’re called the ‘go-to marketing agency for ambitious B2B brands’. Rolling out a plan and accepting that plan throughout its journey gives us itchy-feet. At every appropriate moment, we scrutinise and review results to see if there are opportunities for more. Whether that’s kick starting your activity with a series of A/B testing to investigate the strongest route to market, generating extra campaign assets, optimising with emails or boosting leads with advertising – nothing is left to chance. In essence, you can be confident you’re working with a team who has the same level of ‘go-getting vibes’ as you.

The advantage of social media – organic, paid or PPC – is that once you’ve launched it, you can change it. A tweak to your wording, creative or target audience, will all show a varied result. This provides opportunities for testing to make sure every move you make gets the right deliverables.

We might be biased, but this is where our team shines. We love nothing more than monitoring and optimising activity to keep improving the results, often far exceeding business expectations.