Services

Social Media & PPC Social Media & PPC

Be part of your customers’ online conversations

Whoever told you social media is only for B2C brands needs to take another look at their evidence. Stats shows that a whopping 75% of B2B buyers and 84% of executives use social media to make purchasing decisions. That’s a lot of potential business to miss out on if you’re not utilising social media in the right way.

Transforming how B2B technology and telecoms brands do social media marketing is our mission. We say, ‘goodbye strait-laced comms, hello smart comms’. Working collectively with our storytelling PR team, we craft and manage social content and PPC (or pay-per-click) campaigns to get you engagement and generate leads.

Book your free Social Media consultation

Social Media Services:
Organic Content. Social Media Ads. PPC.

How it works

Every day, all day, your customers are on social media holding conversations and searching for and consuming information online. But, before we get to the core of what these conversations are, where they’re being held, what people are looking for and how best to interact, we always start with the why. Our social media strategists, along with our integrated marketing, digital and creative team, all work with you at each stage of your campaign journey to provide you with transformational guidance and support.

Stage 1

Why

You want to up your social media game and get cracking on the action. But, it’s important to go right back to the beginning to find out why you’re on social media or why you are considering PPC?. What is your business trying to achieve? What’s the science behind doing X to get to Y?

Once we know this and the goal-posts have been set, we can then power onto the next stage: ideation.

Stage 2

Ideation

Our social media experts alongside our brand-storytelling PR professionals, take your why and your goals to develop your business’ social media strategy. That might include:

  • Creating new social media accounts
  • Re-inventing existing social media accounts
  • Developing a content strategy
  • Social schedule development and management
  • Social asset creation
  • Social media advertising
  • PPC engagement and lead generation

Whatever we present to you, you can be confident it will always align with your bigger-picture business objectives.

Stage 3

Action

We always give our partners options when it comes to delivering a strategy. There’s no one-size-fits-all. You can either:

  • implement your new strategy with your own in-house team
  • appoint our social media experts to manage your channels for you

or, somewhere in between…

Stage 4

Optimise

There’s a reason why we’re called the ‘go-to marketing agency for ambitious B2B brands’. Rolling out a plan and accepting that plan throughout its journey gives us itchy-feet. At every appropriate moment, we scrutinise and review results to see if there are opportunities for more. Whether that’s kick starting your activity with a series of A/B testing to investigate the strongest route to market, generating extra campaign assets, optimising with emails or boosting leads with advertising – nothing is left to chance. In essence, you can be confident you’re working with a team who has the same level of ‘go-getting vibes’ as you.

Stage 5

Analyse

The advantage of social media – organic, paid or PPC – is that once you’ve launched it, you can change it. A tweak to your wording, creative or target audience, will all show a varied result. This provides opportunities for testing to make sure every move you make gets the right deliverables.

We might be biased, but this is where our team shines. We love nothing more than monitoring and optimising activity to keep improving the results, often far exceeding business expectations.

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