The Partner Hub
How the creation of a one-stop-shop portal engaged and excited Vodafone Partners.
The Brief
Vodafone wanted to provide its partners with an easy to use, ‘one-stop-shop’ and invaluable online resource to support with sales and marketing needs, while adding value to their partners’ businesses.
The Process
We started with an initial research phase to give partners the opportunity to voice their requirements. We then used this research to form recommendations for an online portal to ensure it could truly be a one-stop-shop for partner needs.
The Execution
We created an extensive portal known as ‘the Hub’, where content was logically grouped to create a user-friendly experience. The portal contained a co-branding tool, training collateral, marketing and sales enablement assets, relevant details and forms to allow customer support to more efficiently respond to partner queries and more. The launch was supported by targeted email communications, engagement packs and a prize draw.
The Results
In a matter of weeks of launch, we had achieved the following:
83%
of Programme partners registered
67%
utilised the co-branding tool
Over 100
Master Users requested access for more members of their team
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