Raising awareness in a new sector

How targeted messaging across an omni-channel campaign raised awareness and generated leads in a brand new sector.

The Brief

Due to a new regulation (MIFID II), Adam Phones wanted to increase brand and product awareness and subsequently, leads, in the Financial Services sector. They tasked us with the development of a strategy and supporting messaging to achieve this.

The Process

We worked closely with leading telecommunications provider, Adam Phones, to plan and execute an omni-channel campaign that would raise awareness of the brand within Financial Services, as well as its Mobile Voice Recording capabilities (and product range) using the right messaging in the right places.

The Execution

Using targeted messaging, our campaign spanned a range of channels to speak to the Financial Services sector, leading to a surge in interest and a range of new leads generated.

Raising awareness in a new sector mockup

The Results

Funnel icon
67,237
impressions during campaign
and 7 qualified leads captured
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Coverage
FT Advisor, Wealth Manager,
City AM, Global Risk Regulator
and more
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695% ROI
Delivered an ROI of 695% over a 15-month campaign period
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16,949
visitors during campaign
and 332 lead-gen form submits

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