Aidaptus® Auto-injector: A 3D Digital Experience
How, in an uncertain world, an interactive virtual experience can create a lasting impact and successfully launch a new product.
How, in an uncertain world, an interactive virtual experience can create a lasting impact and successfully launch a new product.
To launch Owen Mumford Pharmaceutical Services’ (OMPS) newest auto-injector during the COVID-19 pandemic, showcasing the device’s unique features and benefits in an engaging and interactive way.
The product would have usually been launched at a conference, so we wanted to emulate this experience from the comfort of their customers’ homes.
The device has some exciting features such as fill volume flexibility, which we wanted to highlight, and we wanted to ensure this campaign was both educational and engaging for the user.
Initially introduced via a teaser campaign, we then launched Aidaptus®️ through a digital experience.
The launch experience was an online exhibition space to recreate the sense of in-person events; the user could control the navigation to learn more about the device, engage with animations, view valuable resources, and see the device up close. The launch was supported with online and print ads, a PPC campaign, organic and paid LinkedIn.