Engaging experience to launch complex tech solution

Launch.

Client
Owen Mumford Pharma Services

Sector
MedTech

Services
Creative and digital Marketing strategy

The challenge

To launch Owen Mumford Pharmaceutical Services’ (OMPS) newest auto-injector product during the COVID-19 pandemic.

The thinking

OMPS would usually showcase new products at global conferences, but due to the COVID-19 lockdown, we needed to find a way to emulate this same experience, driving awareness of the product, but to customers in their own homes.

The features of the product, such as the customisation options and flexible fill volume, were key elements that we wanted to highlight throughout the campaign.

The execution

We initially introduced via a teaser campaign, before launching Aidaptus® through a digital experience and a digital tool.

We created an online exhibition space in which the user could navigate to learn more about the device, view useful resources and see the 3D device up close.

We also created a customiser tool to allow the user to see the customised branding options available and create their very own Aidaptus®, with the option to save for any internal presentations.

The launch was supported with online and print ads, a PPC campaign, organic and paid LinkedIn.