Aidaptus® Auto-injector: A 3D Digital Experience
How, in an uncertain world, an interactive virtual experience can create a lasting impact and successfully launch a new product.
The Brief
To launch Owen Mumford Pharmaceutical Services’ (OMPS) newest auto-injector during the COVID-19 pandemic, showcasing the device’s unique features and benefits in an engaging and interactive way.
The Process
The product would have usually been launched at a conference, so we wanted to emulate this experience from the comfort of their customers’ homes.
The device has some exciting features such as fill volume flexibility, which we wanted to highlight, and we wanted to ensure this campaign was both educational and engaging for the user.
The Execution
Initially introduced via a teaser campaign, we then launched Aidaptus®️ through a digital experience.
The launch experience was an online exhibition space to recreate the sense of in-person events; the user could control the navigation to learn more about the device, engage with animations, view valuable resources, and see the device up close. The launch was supported with online and print ads, a PPC campaign, organic and paid LinkedIn.
Hover inside the screen to see the interaction
The Results
Engagement
Website users were up 114.15% during the two weeks post-launch compared to the two weeks prior
Views
The launch experience quickly became the most viewed page on the site accounting for 25% of the website page views
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