The execution
We created a character – ‘Ghosty’ – who acted as a figure in the background of the office. ‘Ghosty’ could overhear conversations, see when documents had been left unattended and access unlocked devices.
A teaser campaign was launched to create intrigue among employees with illustrations of ‘Ghosty’ placed in high traffic areas across Vodafone HQ, without any explanation.
The campaign evolved by providing the HQ security team with physical and digital ‘Ghosty’ assets to distribute, for example:
- ‘Ghosty’ stickers to place on unattended or unlocked laptops or documents
- Posters in public areas to highlight that others might be able to hear conversations
- Emails to send to employees who have left documents on printers
The campaign was supported on a longer-term basis with regular ‘Ghosty’ communications to refresh knowledge and remind staff of the importance of security vigilance.
