onebite’s webinar

Laying the foundations for scalable B2B marketing growth

Missed the live session? No problem! You can still watch this essential on-demand webinar right now.

Join Kiri Craig, Managing Partner at onebite, and Joanne Morley, Director of Marketing at Security Blue Team, as they share what it really takes to lay the foundations for scalable B2B marketing growth.

In just 30 minutes, this session looks at how to balance urgent demands with long-term priorities, where to focus early investment, and how to build the clarity and team structure that make progress sustainable. Packed with practical insights and real-world examples, it’s your guide to building momentum and laying strong foundations for what comes next.

Speakers

Kiri Craig

Kiri Craig

Managing Partner of onebite

Kiri has been working in marketing agencies for almost 20 years, and in that time she has worked across a range of B2B and B2C sectors, from large enterprise clients to SMEs. For the last decade, Kiri has been focused solely on B2B marketing, and as Managing Partner of onebite, Kiri draws on this experience to feed into B2B demand generation strategies for our clients and prospects, and to oversee onebite’s delivery.

At onebite, she’s curated a team of B2B demand generation specialists from the best talent on the market, helping our tech and telco clients launch, refine and amplify their brands to generate long-term revenue growth. Kiri’s passion and drive to deliver exceptional work for our clients is evident to everyone who meets her.

Joanne Morley, Director of Marketing at Security Blue Team

Joanne Morley

Director of Marketing at Security Blue Team

Joanne Morley is an experienced marketing and communications professional with over 30 years in B2B and B2C. A Fellow of the Chartered Institute of Marketing, she has worked with scale-ups, consultancies and larger organisations, creating strategies and teams that deliver measurable growth. Joanne combines strategic insight with practical execution, focusing on simplifying complexity, building strong foundations, and enabling businesses to scale effectively.