The onebite Tech and Telco B2B Marketing Barometer 2024 presents a clear outlook into how businesses in the tech and telco sectors are gearing up for a transformative 2024. After a year of resilience, it’s time to explore strategies for pushing forward.
Gain exclusive insights from a comprehensive study conducted in collaboration with Danebury Research, featuring the voices of 286 marketing leaders across telco and tech.
Economic and Sector-Specific Challenges
Insight into the economic uncertainties, budget constraints, and talent shortages shaping the landscape.
Strategic Marketing Priorities
From maximising data and productivity to integrating AI, discover where your peers are focusing their efforts.
AI’s Transformative Role
Delve into how AI is being viewed not just as a challenge but as a crucial tool for innovation and efficiency across the sector.
Investment and Growth Areas
Understand where businesses are planning to increase their investments, with a spotlight on brand building and technological integration.
Download the report now to benchmark your strategies, gain actionable insights, and steer your marketing efforts towards commercially impactful results.
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