Unlock the Future of Tech and Telco Marketing

with onebite’s 2024 Marketing Roadmap

Tech and telco marketers, you’re navigating a complex landscape fraught with economic uncertainty, talent scarcity and increasing demands for immediate results. To succeed, you need a marketing roadmap that offers clear, practical and actionable guidance grounded in real-world insights.

The 2024 Marketing Roadmap for Tech & Telco from onebite is exactly that. Based on a survey of nearly 300 UK-based marketing leaders, our report offers data-driven recommendations and a comprehensive analysis of the key challenges and opportunities shaping marketing as we know it.

Gain insights into:

The biggest business and marketing challenges tech and telco marketers anticipate facing


The marketing channels that are predicted to drive the most success


The areas in which tech and telco marketers will leverage AI


How marketers should balance human creativity with tech-driven efficiency

Some of our key findings:
  • 61% of tech and telco marketers expect to increase their brand spending in 2024
  • Harnessing AI is seen as one of the top 3 challenges facing marketers, alongside rising costs and budget restrictions
  • Digital campaigns, paid social, events, email and sponsorships are expected to be the best performing channels in 2024
  • Despite challenges, 4 in 5 marketing decision makers agree that marketing is seen as a top priority by their senior management and/or board

Read the report now to benchmark your strategies, gain actionable insights, and steer your marketing efforts towards commercially impactful results.