Spooktacular Halloween campaigns that have got us talking!

Industry | 3 minute read

For marketers, Halloween traditionally is a prime opportunity for brands to take advantage of the holiday and create tactical campaigns that increase brand awareness, drive more engagement and generate a heightened demand for their products and services.

It’s certainly a time to get creative, and this year, brands have had to be more creative than ever before. The COVID-19 pandemic has had a huge impact across a multitude of industries, and marketers find themselves navigating through the new marketing and advertising landscape, as we all work towards a ‘new normal’.

We’ve compiled some of the onebite team’s favourite Halloween campaigns from this year, and why we think they deserve a special mention.

Amazon: AR Halloween packages

This October, Amazon introduced Artificial Reality packages in celebration of the Halloween holiday, allowing recipients to customise and design their own Jack-o’-lantern via the company’s new interactive boxes.

Combined with Amazon’s AR app, customers have the ability to bring their artwork to life – a simple, clever, and low-cost way for people to celebrate Halloween!

Amazon - Try a spooktaculAR experience this Halloween

Marmite: Halloween Trick or Treat Jars

Just in time for Halloween, Marmite has released two on-brand, collectible trick or treat jars for a limited time only. The trick jar serves as a poison for the haters and the treat jar serves as a potion for the lovers of Marmite.

Marmite has stayed true to its brand, through playing on the ‘love it or hate it’ concept that they are very much known for – a great way to explore and have some fun with different messaging, as well as boosting sales and generating online and offline conversations.


(Image Credit: Marmite)

Kraken Rum: Screamfest 4

Rum brand, Kraken, has teamed up with Game of Thrones star, Iwan Rheon, to star in its new real-life video game, Screamfest 4. The game will have players controlling a tortured soul through a maze of puzzles and jump scares as they attempt to escape an amphibious monster.

Users will receive a survival pack that contains a game guide and ingredients to make a rum cocktail – a nice way of bringing the product to the consumer through immersion and theatrics when more traditional methods aren’t viable anymore!

Screamfest 4: The Kraken’s Revenge

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Whether you are looking to add some pumpkin spice to your marketing campaigns or create powerful content that will get you noticed for all the right reasons, please get in touch for a FREE consultation and we’ll help you turn your ideas into a reality!

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