The Oscars recently made front page news for all the wrong reasons with everyone across the globe talking about #EnvelopeGate because La La Land was mistakenly announced the winner of ‘Best Picture’ instead of Moonlight.
This is a perfect example of the importance of typography in communication design. If the text on the announcement card had just been aligned slightly differently, the Academy Awards and PwC may have avoided such embarrassment – just as this article explains.
That said many companies and brands made the most of the Oscar media attention jumping on this golden opportunity to make a joke of the situation. Here’s our top three:
One of the most popular on social media so far comes from Specsavers’ light-hearted campaign, which pokes fun at the Oscar mix up.
We spotted this brilliant tweet from Ryanair who has used the opportunity to highlight its offering of a 24-hour grace period for flight changes. We think it’s a great way of playing on the error.
Drawing on its ‘You’re not you when you’re hungry’ slogan, Snickers has created this ingenious social media post. Perhaps if Warren Beatty and Faye Dunaway had eaten a Snickers before heading on stage the faux pas may never have happened.
If you’ve spotted any similar brand reactions, please share them with us on Twitter @onebitecomms – we’d love to see them!