Raise brand awareness within target market verticals

Typically working closely with the Sumo Logic team in the US headquarters, the onebite team partnered with the local EMEA team to support them with this effort.

The EMEA marketing team devised a series of vertical targets, such as financial services and the gaming industry, as key audiences who would benefit most from Sumo Logic’s cloud-native analytics platform. The team ran highly targeted quarterly campaigns with the intention of generating new leads and produced sales enablement assets to help convert leads to sales.

The onebite team worked in collaboration and recognised that Sumo Logic held very little brand awareness within these target verticals, and so top of the funnel activity would be required to help build awareness before the audience would consider them. By targeting vertical-specific publications and developing pitch narratives around the value of continuous intelligence to the challenges of those verticals, this created one cohesive integrated campaign.

We worked closely with Sumo Logic to define who they wanted to reach within the target vertical sectors, leading to us focus specifically on FinTech organisations who are born in the cloud, as we knew this would give us the most fruitful opportunity to reach hot prospects who are a great fit for Sumo Logic.