Helping the security industry make sense of React2Shell

Results.

Our React2Shell coverage landed within hours across leading cybersecurity and technology titles, generating 7 pieces of high-authority coverage with an estimated readership of 16,288,080, including:

  • The Stack
  • Infosecurity Magazine
  • Security Week
  • The Hacker News
  • Expert Insights
  • TechRadar Pro
  • Cyber Security Intelligence

Sector

Cloud and data, Cyber security

Services

PR

The challenge.

IT Security teams rely on real-time threat intelligence. When any new security issue arises, they have to know what the threat is, how risky it is for them and how to fix the issue. These security vulnerabilities can become ‘celebrities’ with branding and dedicated websites. For the media, getting accurate and timely information out to their readers involves navigating huge amounts of speculation, conjecture and noise.

When React2Shell emerged as a critical vulnerability, the cybersecurity media landscape was immediately flooded with assumptions and opinion.

The Threat Research Team at Sysdig had evidence-led insight into how the vulnerability was being exploited in the wild. The challenge was ensuring this insight reached the right journalists, in the right way, without being diluted, sensationalised, or misunderstood.

This required our deep knowledge of the cybersecurity media landscape, trusted journalist relationships, and the ability to translate complex threat intelligence into accurate, media-ready narratives at speed.

How we solved it.

Having supported Sysdig for over three years, we understand the depth of their research and how to position it effectively when security stories break. As soon as their first React2Shell analysis was published, we worked closely with the Threat Research Team to shape the narrative for the media.

When their follow-up investigation uncovered evidence of exploitation using a novel Ethereum-based implant, we moved quickly to ensure this insight defined the conversation.

  • We translated complex technical research into clear, accurate media narratives without oversimplifying
  • We identified and briefed senior cybersecurity journalists who consistently cover exploitation and threat actors
  • We managed embargo briefings to ensure speed, accuracy, and depth of coverage
  • Positioned Sysdig not as a commentator, but as a primary source of insight

The campaign combined Sysdig’s technical expertise with onebite’s deep media relationships across the UK cybersecurity landscape. It resulted in coverage that didn’t just report the news, but helped define how the industry understood React2Shell and its exploitation. Ultimately, this helped IT Security teams keep themselves – and their customers – protected against real-time runtime threats.

We’ve solved it for Sysdig, contact us to see how we can solve this for you.

Sources.

See more of our work
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A global cybersecurity and risk management company

Results.

40+ media briefings delivered across a high-intensity, multi-day US conference

We coordinated international logistics for UK and European journalists, managed on-site media activity alongside US teams, and supported live video interviews. The result was strong global coverage across security publications, with additional follow-on articles driven by established journalist relationships and sustained engagement.

Sector

Cyber security

Services

PR

From EMEA success to US scale: Delivering executive media impact on-site

Working alongside the client’s US PR team, we coordinated media activity across formal briefings, executive sessions, dinners and live video interviews, ensuring smooth execution across multiple days and locations.

Learn more

A global cybersecurity and risk management company

Results.

In our 3rd year of supporting the EMEA event, we delivered 9 executive and partner media briefings in a single day, securing attendance from senior UK cybersecurity, technology and channel journalists. The programme generated consistent coverage across leading security, channel and leadership publications, alongside podcast, video and long-form editorial content from a single event.

Sector

Cyber security

Services

PR

Turning a flagship EMEA event into high-impact Tier-1 media coverage

We secured targeted media attendance and managed nine executive and partner briefings on site; overseeing scheduling, preparation, room logistics and live coordination throughout the day.

Learn more

Percona

Results.

Total potential readership:

5,947,013

Total features:

2

Sector

Cloud and data

Services

PR

Establishing Percona as the independent voice of open-source.

Making Percona the go-to expert on providing independent, expert commentary and real-world insight on open-source.

Learn more

Qualys

Results.

Three pieces of thought leadership content was created and placed, with a total readership of:

42,310,867

Sector

Cyber security

Services

Content, PR

Playing a key role in educating users on regulatory changes.

We secured three bylines for Qualys, helping to educate readers about major regulatory changes to cybersecurity certification to ensure they understood what was now required for them to comply.

Learn more

OpenUK

Results.

With 48 pieces of media coverage, onebite was able to grow awareness of the event in the build-up and during the conference itself. Many of these articles were in-depth features about the future for open source, including the UK Government’s role in open source and OpenUK’s work on supporting government, business, and education in adopting open principles and open technology. Other highlights included a podcast with BBC Digital Planet and a podcast series on company founders recorded at the event.

Sector

Cloud and data

Services

Content, PR

High-profile media attendance and coverage for State of Open Con.

onebite was able to secure high-profile attendees at the event, including a number of prestigious national outlets such as The Telegraph, The Evening Standard and the BBC, alongside a range of technology publications and journalists, and several dedicated podcasters and content creators.

Learn more

Sumo Logic

Results.

For the largest campaign targeting Financial Services, we secured over five pieces of contributed content, including an ongoing column with Finextra enabling us to continue to build brand presence over time.

This objective to drive more business within specific market verticals was a priority for the Sumo Logic executive team, so not only did this activity support the organisation’s wider strategic priorities, it also resulted in a renewed focus by the sales and marketing teams.

Sector

Cloud and data

Services

PR

Raise brand awareness within target market verticals

Worked in collaboration with the Sumo Logic team to raise brand awareness within specific target verticals to create cohesive, targeted vertical campaigns.

Learn more

Linode

Results.

Since launching the UK press office for Linode, onebite has secured comment and thought leadership placements with top tech publications, including Computer Weekly, Computing, and TechRadar Pro.

Combined readership to-date:

257,974,804

Sector

Cloud and data

Services

Content, PR

Establishing a voice in a new region and growing international presence

We secured comment and thought leadership placements with top tech publications, including Computer Weekly, Computing, and TechRadar Pro.

Learn more

Sysdig

Results.

The research reports combined with a robust media campaign have proven popular and newsworthy – with an abundance of media coverage and impressive numbers of unique visitors, we’ve fortified our client’s position as market leaders in cybersecurity.

Sysdig’s threat research report on the true cost of cryptojacking for victims attracted a considerable combined MUV of:

643,577

Sector

Cyber security

Services

PR

Media campaign raising awareness of cybersecurity threat intelligence

How we create compelling media campaigns to secure media coverage, raise our client's profile and fortify their position as market leaders in cybersecurity.

Learn more