Establishing a voice in a new region and growing international presence

We secured comment and thought leadership placements with top tech publications, including Computer Weekly, Computing, and TechRadar Pro.

Results.

Since launching the UK press office for Linode, onebite has secured comment and thought leadership placements with top tech publications, including Computer Weekly, Computing, and TechRadar Pro.

Combined readership to-date:

257,974,804

Sector

Cloud and data

Services

Content, PR

The challenge.

Linode, an independent US-based cloud hosting company (since acquired by Akamai), was looking to establish and maintain a news bureau for Linode in the UK. The aim was to widen Linode’s exposure to a wider UK base by targeting developers, small businesses, and departmental-level enterprise deployments with a message focused on innovation and open source technologies.

How we solved it.

We proposed a corporate communications strategy that included multiple deliverables, including thought leadership content from key Linode spokespeople, case study creation, a press office function, media and analyst relations and more.

The campaign was delivered in a cohesive way using a consistent brand narrative throughout coined “Alternative Cloud”, symbolising Linode’s agile approach to hosting versus competitors and its position as a market disruptor. We engaged with journalists and created content focusing on topics that spoke directly to Linode’s audience, landing placement in top tier publications and driving valuable awareness of Linode.

We’ve solved it for Linode, contact us to see how we can solve this for you.

Establishing a voice in a new region and growing international presence
See more of our work
Establishing Percona as the independent voice of open-source
Playing a key role in educating users on regulatory changes.
High-profile media attendance and coverage for State of Open Con.
Raise brand awareness within target market verticals
Media campaign raising awareness of cybersecurity threat intelligence

Establishing Percona as the independent voice of open-source.

Making Percona the go-to expert on providing independent, expert commentary and real-world insight on open-source.

Playing a key role in educating users on regulatory changes.

We secured three bylines for Qualys, helping to educate readers about major regulatory changes to cybersecurity certification to ensure they understood what was now required for them to comply.

High-profile media attendance and coverage for State of Open Con.

onebite was able to secure high-profile attendees at the event, including a number of prestigious national outlets such as The Telegraph, The Evening Standard and the BBC, alongside a range of technology publications and journalists, and several dedicated podcasters and content creators.

Raise brand awareness within target market verticals

Worked in collaboration with the Sumo Logic team to raise brand awareness within specific target verticals to create cohesive, targeted vertical campaigns.

Media campaign raising awareness of cybersecurity threat intelligence

How we create compelling media campaigns to secure media coverage, raise our client's profile and fortify their position as market leaders in cybersecurity.