Establishing Percona as the independent voice of open-source.

Making Percona the go-to expert on providing independent, expert commentary and real-world insight on open-source.

Results.

Total potential readership:

5,947,013

Total features:

2

Sector

Cloud and data

Services

PR

The challenge.

Percona, a managed services and consultancy company for open-source databases, works both with and against MongoDB. Instead of maintaining its humble roots within open source, MongoDB now actively pursues a closed, commercially-led business operating model. As an outspoken and unwavering supporter of open source, Percona provide managed services and consultancy to enterprise clients utilising the MongoDB database.

Ahead of MongoDB’s 5.0 product release during its annual industry conference, Percona were eager to provide the open-source community with a more balanced view of the company’s latest developments.

How we solved it.

Due to MongoDB’s popularity and sphere of influence, we knew we would face a highly saturated news market with coverage of the anticipated 5.0 announcement. We wanted to insert Percona into the conversation, and position them as a leader in independent advice on open-source databases. In order to do so, we worked closely with the Percona PR and their technical product teams ahead of time to analyse and de-code the new features and extract the key points of interest for the end-user.

As a result, we became the independent voice on the day, providing much-needed insight and context into what the new release meant for the end-user; encompassing the good, the bad and the ugly.

We’ve solved it for Percona, contact us to see how we can solve this for you.

“They are a pleasure to work with and extremely professional; not to mention patient. They really understand the space we are in. Down to each technology and the capabilities – it’s really impressive.”

See more of our work
Playing a key role in educating users on regulatory changes.
High-profile media attendance and coverage for State of Open Con.
Raise brand awareness within target market verticals
Establishing a voice in a new region and growing international presence
Media campaign raising awareness of cybersecurity threat intelligence

Playing a key role in educating users on regulatory changes.

We secured three bylines for Qualys, helping to educate readers about major regulatory changes to cybersecurity certification to ensure they understood what was now required for them to comply.

High-profile media attendance and coverage for State of Open Con.

onebite was able to secure high-profile attendees at the event, including a number of prestigious national outlets such as The Telegraph, The Evening Standard and the BBC, alongside a range of technology publications and journalists, and several dedicated podcasters and content creators.

Raise brand awareness within target market verticals

Worked in collaboration with the Sumo Logic team to raise brand awareness within specific target verticals to create cohesive, targeted vertical campaigns.

Establishing a voice in a new region and growing international presence

We secured comment and thought leadership placements with top tech publications, including Computer Weekly, Computing, and TechRadar Pro.

Media campaign raising awareness of cybersecurity threat intelligence

How we create compelling media campaigns to secure media coverage, raise our client's profile and fortify their position as market leaders in cybersecurity.