We are pleased to announce that Zoe Gardiner has joined onebite as an Account Manager working across both PR & Comms and Client Services. We catch up with Zoe over a virtual cuppa, where she shares why Instagram is her favourite social channel and what she is most looking forward to in her role at onebite.
Congratulations on starting at onebite! What are you most looking forward to?
Thank you – I’m so pleased to be here! My role sits across both Client Services and the Comms team so I’m really excited to have a diverse mix of clients and projects to work on.
I think this is also an interesting time for Marketing and PR in the midst of Covid-19 for a number of reasons. Firstly, having to adapt to a digital-only approach almost instantaneously was a big hit for many of our B2B clients who rely on trade show exhibitions and events. Many businesses also faced the difficult reality of needing to cut budgets and personnel, meaning there has been a greater reliance on external agencies of late to deliver maximum impact and value above all of the noise.
Did you always want to work in Marketing?
I’ve been interested in marketing since I was about 15 or 16 but I can’t remember a defining moment that made me choose this career path. My mum was a business and marketing consultant, so you could say I drew some inspiration from her. I was fortunate enough to get a Summer internship at 16 in digital marketing which later turned into a part-time role around my studies. That meant I had a good amount of experience in SEO, copywriting, web design and social media which helped cement the decision to study Marketing Communications at University.
What is your favourite social channel and why?
Instagram! Even despite the worrying impact it can have on people’s mental health or how addictive the platform is designed to be. If you are thoughtful about who you follow and curate your feed accordingly, then it can be an amazing place to learn, be inspired and stay connected. Not forgetting all the cute puppy videos too!
How do you like to spend your time outside of work?
Pre-pandemic, it would have been a busy social calendar of dinners/drinks with friends or family and being absolutely exhausted by Sunday evening. Recently though, I’ve loved the slower pace of life. My weekends are now filled with plenty of exercise, reading, long dog walks and trying out new recipes in the kitchen.