Event stand & LinkedIn campaign
How an impactful stand design and supporting marketing activity can generate leads and increase brand awareness.
The Brief
Create a stand that will showcase Owen Mumford Pharmaceutical Services’ brand and products at The Parenteral Drug Association (PDA) event and raise awareness amongst prospective customers.
The Process
Having recently supported Owen Mumford Pharmaceutical Services (OMPS) with their re-brand to support their new business objectives, we knew this brief was the perfect opportunity to launch the brand in full, to talk to new prospects and re-engage with current customers. We got to work on a creative and compelling event stand and supporting activity that would really pull out OMPS’ key messaging points.
The Execution
We designed a stand that would take the visitor on a journey, educating them about OMPS brand values and guiding them around the stand to learn about the company’s new commercially available “off-the-shelf” products. This was supported by a brand awareness campaign on LinkedIn and the creation of brand led advertisements in leading industry publications.
The Results
8 quality leads
Generated by the dedicated LinkedIn campaign
Positive feedback
At the event the feedback was incredibly positive and the Owen Mumford Pharmaceutical Services team secured quality leads
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