Corporate website development

How the development of an optimised, WCAG 2.1 AA standard, website encouraged lead generation.

The Brief

Design and develop a new website to replace the current outdated site that was no longer generating the quality leads that the University was looking for.

The Process

We worked with University College of Estate Management (UCEM) to establish their priorities and business objectives. Once this was defined, we were able to design and develop the site in a way that best reflected their requirements. As UCEM offer a number of courses, the website would need to be quite content heavy, so we were conscious to present this in an easy to navigate and extremely user-friendly way.

The Execution

A fully bespoke designed and developed website, with a simple navigation menu that ensured all pages and subpages were easy to find and navigate to. All relevant pages have clear call to actions to support the lead generation activities.

The Results

In comparison to the old site:

pay per click icon
increase in application clicks

Download icon
increase in asset downloads

Increased users icon
increase in users to the website

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