We’re excited to share with you our refreshed onebite brand, which reflects our position today as a forward-thinking marketing agency with the drive to push boundaries in B2B marketing.
As we approached the new decade, we spent time reflecting on our brand identity and purpose and how far it has come over the last thirty years, but also, how it has changed in response to market conditions and client requirements.
During that time, we have worked with a number of leading enterprise brands and owner-managed SMEs, each with their own challenges and requirements, and as time has passed, and relationships have strengthened, we have evolved our skill sets and focus to best serve our customers.
With this in mind, we felt our original branding no longer reflected our personality or capabilities internally. It was time to evolve the brand in line with who we are today. We started working on our refreshed branding long before we looked at anything visual, working across the agency to identify what made us different, what we get out of bed for, and why that mattered.
With this information collated, the next stage was to visualise our brand identity. Our logo has remained a constant feature across our history, so we wanted to keep this in place to nod to our heritage, but to evolve it by tweaking the colours it would display in, giving us the freedom to explore a much broader colour palette. With a supporting mood board of striking imagery and bold statements that best summed up who we are today, we quickly identified the appropriate colour palette and visual output to use. When placed together, the output came together succinctly.
By involving everyone at an early stage we made sure that our refreshed brand genuinely reflects our team. The rebrand was a truly collaborative approach – just as we like to work with clients – ensuring all voices were heard and best represented to generate the strongest output. Today, the refreshed branding includes a modern, responsive and animated website, a refreshed colour palette and a roll-out of our revised visual identity across all of our digital and tangible collateral.
The world of marketing is constantly evolving, and this is what drives us to keep pace, to continue to innovate, and to adapt our offering to the needs of our customers. No brand or piece of collateral should stand still, and it is our responsibility to ensure we continue to evolve our offering and how we are perceived by the wider world.
Author: Kiri Craig, Managing Partner