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Media Relations Specialist

We’re skilled at getting our clients’ brand and message out there within the specialist IT/tech trade publications, but our clients are always looking for opportunities to engage within the broader business audience in more mainstream or business publications. Getting high tech covered in business or mainstream media titles will always be a challenge, but it is possible with the right ingredients and approach. We’re looking for an experienced Media Relations Specialist to join our PR & Comms team and help our clients achieve these specific goals.


Key responsibilities include, but are not limited to:

  • Working with the team to lead the strategic direction of our client accounts to help them achieve their objectives
  • Providing expert counsel to our clients and partnering with them to craft narratives fit for business and mainstream media that will elevate their brand beyond the IT trade publications
  • The constant and consistent generation of proactive ideas or occasions to draw media attention, pitching ideas to the client and executing those campaigns
  • Proactively pitching news to a variety of media including business and mainstream media, channel, vertical, regional and specialty media outlets
  • Building relationships with new media contacts, while maintaining strong relationships with existing, to generate awareness of clients’ products and services, via thought leadership, case studies, press releases or media summaries
  • Working with the wider team of account managers empowering them to help you execute these activities, whilst providing feedback to help with their learning and development
  • Seeking opportunities to grow the account in terms of up/cross-selling and working with the team to pitch these and secure additional revenue for the agency
  • Tracking and analysing media coverage to inform future campaigns
  • Measuring the impact of our PR programmes, via regular reporting
  • Scheduling and preparing key clients for press interviews, including delivering media training where necessary
  • Taking a problem-solving attitude and understanding the pressure that clients are facing, approaching every day with a solution-based attitude


The type of person and skills we’re looking for:

  • The candidate must have strong experience in the world of B2B tech PR with strong oral and written communication skills
  • Strong understanding of the business and technology media landscape, ideally with an existing network of contacts
  • A pro-active, hungry individual who is always on the hunt for the next angle to position our clients
  • A strong relationship builder, able to quickly build trust with clients and media targets to get the results we need
  • Someone who is knowledgeable and passionate about each client’s business, not afraid to jump into their highly technical world
  • The understanding of what success means to individual clients, then delivering on those results


About onebite

onebite specialise in defining, refining and amplifying technology brands to create long-term demand. We help B2B technology and telecommunications companies build stronger commercially successful brands through developing clear communications strategies, challenging the creative status quo and leveraging our deep sector expertise to connect with their audiences and drive them to action.

At onebite, we have a spirit that runs through our team and into our work that encapsulates what it is to work with us and what we can do for our clients. We are an energetic marketing agency, curious, and passionate about the work that we deliver and with more than three decades leading B2B marketing strategies in both technology and telecoms industries, we know what works, but more importantly what doesn’t, and we’re not afraid to say it.

There is no such thing as a ‘one-size-fits-all’ approach here, and there never will be with onebite. We’re not afraid to ask the all-important ‘why’? and as a fully integrated marketing agency with a wealth of skills under one-roof, we have the breadth and depth of skills to be able to answer or recommend what happens next.

If you think you’d be the perfect fit, send us your CV via the form below and tell us why!

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