BRIEF
A campaign to incentivise employees of Phones4U to sell new Email & Web price plans for Vodafone. Comprising of a launch pack and microsite, the communications delivered all relevant information, engaging the viewer and raising the promotion’s profile in a high impact and easily accessible manner.

RESULT
Superb take-up from the launch pack, with ongoing interest as employees continually checked individual and store progress via this microsite. Winners were rewarded with a 4-day trip to take in the European Grand Prix and other experiences.