Flying high

9 June 2009

We’ve recently completed the final part of fantastically successful fully integrated brand awareness campaign for exec-appointments.com – the FT’s industry-leading global jobs board. Linking in with the wider brand creative, and driving home exec-appointments.com’s major advantage, we invited their clients to literally ‘Meet the world’s high flyers’ by enjoying an exhilarating flight simulator ride in the beautiful surroundings of Battersea Park. The event was very well attended and provided exec–appointments.com’s clients with an unforgettably positive brand experience, really bringing home their market difference and driving recall of the earlier DM and eDM messaging.

Breaking out the big guns

9 June 2009

When Fujifilm Recording media decided to launch a new managed tape storage service, they needed to create a large impact in a competitive market with very limited budgets. To help ensure this happened, we helped determine how the service would be structured and promoted, what the core messaging should be and how they could break through. This including the development of a sub-brand – Fujifilm Datassure - plus a whole host of supporting collateral including the branding and positioning for the all important launch event which was held in the “Gun Room” in HMS Belfast on the Thames.

Vodafone Summer Roaming
Pay the same calls rates as you would at home

9 June 2009

When Vodafone decided to abolished roaming charges across Europe this summer until the end of August, naturally they wanted to shout about it. So we've rolled out an exciting travel gift pack to help customers get into Vodafone Passport and take advantage of this great offer. The gift packs went into selected Vodafone stores and contains a branded kite, cooler bag and beach bag - fun items that people will take abroad and use to spread the campaign message.

Vodafone TopUp and Go Mobile Boadband
No monthly bill and no fuss

9 June 2009

As we all know, times are changing and the internet is now pretty much part of everyone's everyday life... but a great many people still want the flexibility of control their own broadband spend as well as take the internet with them when on the move. Vodafone's TopUp and Go mobile broadband package does exactly that and we've recently rolled out an attention-grabbing POS pack to aid Vodafone partners selling TopUp and Go through their own sales channels.