What is happening

Flying high

We’ve recently completed the final part of fantastically successful fully integrated brand awareness campaign for exec-appointments.com – the FT’s industry-leading global jobs board. Linking in with the wider brand creative, and driving home exec-appointments.com’s major advantage, we invited their clients to literally ‘Meet the world’s high flyers’ by enjoying an exhilarating flight simulator ride in the beautiful surroundings of Battersea Park. The event was very well attended and provided exec–appointments.com’s clients with an unforgettably positive brand experience, really bringing home their market difference and driving recall of the earlier DM and eDM messaging.

Breaking out the big guns

When Fujifilm Recording media decided to launch a new managed tape storage service, they needed to create a large impact in a competitive market with very limited budgets. To help ensure this happened, we helped determine how the service would be structured and promoted, what the core messaging should be and how they could break through. This including the development of a sub-brand – Fujifilm Datassure - plus a whole host of supporting collateral including the branding and positioning for the all important launch event which was held in the “Gun Room” in HMS Belfast on the Thames.