     |
*
Onebite Work - Financial Times Non-Executive Directors' Club
Onebrief, Onevision, Onesolution.*case study: Financial Times Non-Executive Directors' Club
Project
The Financial Times Non-Executive Directors' Club
Brief
To take an existing underperforming asset and develop a new brand proposition and identity for non-execs.com and create The Financial Times Non-Executive Directors Club.
Result
The creation of The Financial Times Non-Executive Directors Club propelled a relatively small ‘also ran’ into being the preeminent destination for current and aspiring non-execs. Site subscriptions were up by over 100%, major new sponsorship was secured and seminars oversubscribed.
