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Onebite Work - Financial Times market restructure and delivery
Onebrief, Onevision, Onesolution.*case study: Financial Times market restructure and delivery
Project
Key Retailer Programme
Brief
To maximise investment through the retail channel - including research, strategy, tiering mechanics and parameters, implementation, production, despatch, compliance monitoring and measurement.
Result
A 13% increase in circulation - set against an industry trend of 3% decline.
