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Onebite Work - Trade marketing

Onebrief, Onevision, Onesolution.

*case study: Trade marketing

Trade marketing

Project

Investor Relations campaign

Brief

To raise awareness of the enhanced FT.com Investor Relations product set and drive traffic to that specific area on the site.

Result

A campaign that conveyed a great deal of character for such a corporate message which resulted in unique users increasing by an unprecedented 49% with overall visits up 51%

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